This personal concept project reimagines promotional social media graphics for the headliners of the 2023 Lollapalooza Music Festival.
Each artist was given a unique visual direction inspired by their individual style and musical identity, while maintaining a cohesive design system that allowed the collection to function as a unified campaign.
Created using Adobe Photoshop and Illustrator, this project served as an opportunity to experiment with festival marketing, color theory, collage techniques, and visual storytelling across multiple artists and genres.
