As Graphic Design Lead for HALSUG’s cupsleeve event celebrating The Rose, I created a full visual branding concept inspired by the group’s emotional, indie-rock aesthetic. Drawing from moodboards and inspiration imagery, I crafted a look that felt intimate, moody, and artistic—reflecting both the music and the connection fans have with the group. I designed the official event poster and social media announcement for HALSUG’s Instagram, maintaining consistency in tone and visual appeal. On the day of the event, I supported with venue setup, helped welcome and guide guests, and participated in breakdown, contributing to a successful and heartfelt fan experience.
